O bag is synonymous with innovation, versatility, colour, playfulness and essentiality. The O bag brand was born spontaneously after the success of the eponymous personalisable handbag, fashioned from eva rubber; an iconic accessory for all. Thanks to its customisability, use of avant-garde materials and array of quirky products. Products ranging from handbags to watches, sunglasses to bracelets and most recently flatform shoes. All products are created with interchangeable accessories which will always offer new and diverse combinations.